March 24th, 2017
Evolve Functional Fitness Partners with Rugby Canada
Rugby Canada and Evolve Functional Fitness Embark on Innovative Digital Content Partnership
EVOLVE FUNCTIONAL FITNESS is proud to announce an innovative new partnership with Rugby Canada. As the “Official Fitness Partner of Rugby Canada,” the agreement will see Evolve Functional Fitness provide the Rugby Canada national community with original sports-specific videos and a multi-platform fitness program designed to empower athletes and fans alike to feel and perform better through functional fitness training.
EVOLVE FUNCTIONAL FITNESS is a leader in merging a powerful fitness system with digital media, offering full body streaming video workouts that are available via any mobile device. As part of this partnership, Rugby Canada is offering all of its registered members complimentary access to an Evolve digital membership for the 2015 season, providing its community with a fitness tool that includes access to dozens of hours of training videos specifically designed to achieve any fitness goal. The Rugby Canada and Evolve teams have already started working together to use social media content and technology to promote the sport of rugby and the importance of functional training for fans of the game. “The goal of this partnership is not only to help strengthen the athletes playing the sport at all levels, but also to bring functional fitness to the rugby community as a whole,” says Rob Jarvis, Director of Operations, Evolve Functional Fitness. The partnership will also extend to local community initiatives including on-site workouts at major events throughout the season. “This is about more than high level performance training for us, it’s about being a part of strengthening the roots of Canadian rugby and the communities it serves” says Jarvis.
The partnership will assist Rugby Canada in supporting and driving the recent growth and interest in the sport of rugby both locally and globally. Mark Lemmon, Rugby Canada Chief Marketing Officer, agreed: “This new partnership will demonstrate the rigorous training our athletes undertake while allowing fans of the game to learn from their rugby specific training techniques through the use of Evolve Functional Fitness’ videos. We have already produced a series of videos involving our Senior Men’s Sevens captain (John Moonlight) and together with Evolve Functional Fitness, we look forward to continuing to grow the sport of rugby across Canada.”
The Spirit of Rugby
About Rugby Canada
Rugby Canada is the national governing body of the sport of rugby union in Canada. Rugby Football has a long history in Canada dating back to its initial appearance in the 1860s. Since 1974, Rugby Canada has been a permanent fixture on the global rugby scene, including trips to each of the seven Rugby World Cups. As a regular on the World Rugby Sevens Circuit, Canada continues to climb the world rankings and challenge the dominant rugby nations in both versions of the game. To support the growth of rugby at the grass-roots level and to ensure there are elite programs for prospering young rugby players to become involved with, Rugby Canada has put an emphasis on developing its junior programs. Our goal is to develop and train a competitive team for the Toronto 2015 Pan American Games and the 2016 Summer Olympic Games in Rio de Janeiro. Rugby Canada continues to be a world leader in the development of women’s rugby. Currently the women’s teams at the national, club and high school levels are flourishing all across the country.
The Rugby Canada logo is a registered trademark of the Canada Rugby Union.